Pros of Video Podcasting vs. Audio Only
Let me get right to my talking points because podcasters still think it's optional but is it?
If you want a bigger audience put in the social media work. If your podcasts finds the audience you need those numbers will climb. If you cannot put in the marketing work the growth will be very slow.
Video podcasting offers several distinct advantages over audio-only formats:
1. Enhanced Engagement:
Visual Storytelling: Videos allow you to use visuals, animations, and demonstrations to enhance your storytelling and make your content more engaging.
Non-Verbal Cues: Facial expressions, body language, and tone of voice can convey emotions and nuances that are lost in audio-only formats.
2. Increased Accessibility:
Captioning and Subtitles: Videos can be easily captioned or subtitled, making them accessible to people with hearing impairments or those in noisy environments.
Visual Aids: Visuals can help viewers understand complex concepts or ideas more easily.
3. Greater Discoverability:
Visual Thumbnails: Platforms like YouTube and social media use visually appealing thumbnails to attract viewers.
Social Media Sharing: Videos are more shareable on social media platforms, which can help you reach a wider audience.
4. Additional Revenue Streams:
Advertising: Video content can attract a wider range of advertisers, potentially increasing your revenue.
Merchandise and Sponsorships: Visual content can help you build a stronger brand identity, making it easier to attract sponsorships and sell merchandise.
5. Better SEO:
Longer Watch Times: Videos that keep viewers engaged for longer tend to rank higher in search engine results.
Transcripts: Providing transcripts of your video content can improve your search engine optimization.
Enjoy podcasting, but please be realistic with yourself. Your audience will not randomly stumble upon your podcast if you don't do the work. The work for Podcasters is making sure you are where the people are and the people can find you. Not just the website not just an IG page, not just a Twitter, but it's truly posting clips of shows that create engagement. Please enjoy podcasting, but please be realistic about why you're not growing also.
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